Keith Olbermann's departure from MSNBC has revived the argument over whether it's possible — and desirable — to have a liberal equivalent to Fox News. Conor Friedersdorf says "no" on both counts:
Do you still want your own Fox News, your own Rush Limbaugh? If the left resembled the right in that way, what would become of your next generation of young thinkers? Someone high up at MSNBC once told me that Ezra Klein was blacklisted from the network for a time because he criticized Keith Olbermann. Would it be better if that sort of thing happened more often? If there were more talking heads liberals never criticized for fear of losing TV spots and book deals?
Jonathan Chait pushes back by saying one must fight fire with fire:
A world in which there was a powerful medium to spread Democratic party propaganda — a la Fox News and talk radio — would be less pleasant in many respects. And it's certainly not a project I'd like to be part of. But it would almost certainly be a world in which public policy tilted further left than the current one. ...
Basically, the optimal number of Fox News-like propaganda outlets is zero. But I suspect the next most optimal number is two, not one.
I agree more with Friedersdorf because of something Chait points out in his own post: "Fox News has the oldest audience of any news network — the average Fox News viewer is 65 years old!" Chait also links to a viral post at Frum Forum titled "Fox Geezer Syndrome," which depicts Fox viewers as housebound seniors who fall under the sway of the network after watching it for hours on end.
Can a liberal news network have the same effect? We already have a news source that liberal-leaning demographic groups (young, urban, well-educated) can't get enough of, and that's NPR. We coastal elites have NPR radio stations on while we drive, cook, exercise, and even while we have oral sex. Not many of us are going put ourselves within earshot of a liberal equivalent to the Fox network for five hours a day.
And I don't think a liberal news channel can duplicate Fox's success among elderly viewers by simply providing mirror images of Beck, Hannity, etc. Fox inspires loyalty by pounding home two themes that resonate with older viewers.
First, it's dangerous to leave your house. Crime is up (even though statistics say otherwise), society is getting increasingly coarse and belligerent (someone might spit on you for saying "Merry Christmas!"), and there are sinister foreign influences on restaurants even in small-town America.
Second, things were better when you were young. Everyone says that they want the next generation to have better lives than they did, but everyone is also jealous of younger people who "have it easier." The simplest way to reconcile these two feelings is to decide that any change in society is some kind of a trap (gay marriage will lead to bestiality, universal health insurance will bankrupt America, etc.). Fox encourages the idea that it's courageous and forward-thinking to try and turn the clock back to the days of your childhood.
I don't see how an explicitly liberal network can do much with those themes. And at this point, any attack on the Republican Party is an attack on the judgment of the elderly voters who form its base, and that kind of thing won't bring in a lot of Viagra commericals.
The better use of money, if some liberal philathropist wants to dump a couple hundred million into an anti-Fox project, would be to start a TV network for older viewers that avoids controversy. (Maybe going back to the LOP theory of programming.) It could focus on self-help and nostalgia programming, the latter subtly reinforcing the idea that liberalism wasn't such a dirty word when FDR and JFK were in office. Maybe the network's hosts could occasionally remind viewers of a time when it was considered impolite to accuse the president of being a Kenyan communist, and when gullible belief in every conspiracy theory that comes down the pike was a sign of losing one's grip on sanity.
Along these lines, the ideal counterprogramming to Bill O'Reilly would not be Keith Olbermann or Alec Baldwin or Howard Dean. It would be someone like good ol' Matlock himself, Andy Griffith, who happens to be a lifelong Democrat. Add Angela Lansbury and Dick Van Dyke, and you can have a whole prime-time lineup of nonthreatening former TV sleuths who can reassure their viewers that, yes, we've lost some nice things in America, but we're not falling apart because Obama is in the White House. The new network might not beat Fox in the ratings, but some of our older relatives might appreciate getting a break from the fear-mongering. And they might become easier to talk to at Thankgiving.